AI Insights · Timothy · April 2025
Top Puzzle Games on iOS in the UK: Q1 2025 Performance
Discover the performance trends of the top puzzle games on iOS in the UK during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the puzzle game category on iOS in the United Kingdom saw significant activity among the top five applications. Here's a breakdown of their performance based on data from Sensor Tower.
Color Block Jam from Rollic Games experienced a remarkable increase in weekly revenue, starting from $9.6K in early January and peaking at $189.9K by late February. Weekly downloads also showed an upward trend, reaching around 83K in early March. The app's active users grew consistently, ending the quarter with approximately 246K users.
June’s Journey: Hidden Objects maintained a steady revenue stream, fluctuating between $49K and $83K throughout the quarter. However, weekly downloads showed a gradual decline, dropping to around 1.1K by the end of March. Active users, on the other hand, increased slightly, reaching 16.7K.
NYT Games: Wordle & Crossword from The New York Times Company saw a stable revenue pattern, with a notable peak of $72K in early March. Weekly downloads remained relatively stable, with a slight increase to 16.6K in mid-March. The app consistently engaged a large user base, maintaining active users around the 980K mark by quarter's end.
Elevate - Brain Training Games showed variability in revenue, starting strong at $79K in early January before experiencing fluctuations, closing the quarter at $36K. Downloads decreased over time, ending at 4.6K. Despite this, active users remained stable, ending with about 79K users.
Finally, Seekers Notes: Hidden Objects experienced modest revenue changes, ranging from $23K to $27K. Downloads decreased over the quarter, reaching a low of 624 by the end of March. Active users also showed a slight decline, closing at around 4.3K.
These insights provide a snapshot of the dynamic puzzle game market on iOS in the UK. For more detailed data and analysis, visit Sensor Tower's platform.